Creating a lively music event that your attendees can enjoy and remember for a long time is not an easy thing to do. You need to know about how to engage the attendees during the live event in order to keep their spirit up from start to finish. Once you’ve successfully done that, it is guaranteed that the event will go viral because lots of the attendees will post it in their social media along with their positive feedback about the event.
What can you do to make your live music event exciting and memorable for the attendees? Here are 5 good strategies to engage attendees in your music event:
1. Create a Close Connection between the Attendees and the Artists
As the event organizer, you should encourage the artists to keep a good communication with the people that attend their live performance. For the artists, it shouldn’t be just a matter of delivering a few songs, but it is also a matter of building a loyal following and building a good communication with them. Moreover, it matters most to make the event goers feel satisfied with the live performance that is presented there.The sense of close connection will help to encourage the participants to connect with each other and feel the high mood together. But, one thing that is clear is that this connection needs to be built and initiated by the artists.
2. Build a Special Moment Dedicated to a Specific Goal
Some live performances are dedicated toward a specific goal, usually a humanitarian goal, such as to help disaster victims, raise the funds for curing cancer, creating awareness about the environmental damages, and so on. If you are organizing this type of event, it will be easier for you to create an engagement with the attendees.What you need to do is to create a special moment, led by the artists, which is dedicated to a specific goal. This way, both the artists and the participants will give their thoughts toward this specific goal, which helps to create a strong emotional connection and engagement between the artists and the attendees. For instance, during the live performance, you can dedicate 5 minutes to pray for people who became a victim of a certain disaster.
3. Build a Strong Following for Your Event Brand
If you want to make your attendees feel excited for your live music performances, regardless of the artists that will participate in there, you need to build a strong following for your event brand. There are still many people who will only attend the event that is held by certain well-known brands because they know that they will get the best experience out of it.This is how you build a strong engagement with them. By building your brand, you can automatically make people to get excited with any event that you create. With enough marketing, engaging them will be an easy thing to do.
4. Let the Attendees Write Their Comments in Real Time
In every event that you create, you should also create the app for the attendees to download. With that app, you can allow them to write their comments in real time so that they can communicate between other participants during the live music performance. Not only that, the app should also be accessible in your website so that people who don’t come to the event can also read the comments of the attendees.In this way, you will be able to build a strong sense of enthusiasm during the live music performance. You can also know, at the same time, about what the attendees are thinking toward your event. You can use it as a feedback to improve your upcoming events.
5. Create Contests and Interactive Sessions
It is easy to engage the audience if you can simply create contests and interactive sessions for the event. The contests should be held before the event start, and during the live music performance, the MC can lead the interactive sessions where they can let the artists to ask the audience or answer the audience’s questions directly. It will make the event feel more lively and interesting to follow.The contests, on the other hand, should offer nice incentives related to the live music performance that entice people to attend the event. The winners can be announced a few weeks after the event. It can help generate the buzz about the live music performance on the internet.
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